Chief Operating Officer (COO), Ad-tech, NY
Chief Operating Officer (COO), ad-tech, NY
The COO will serve as a key member of our executive team, responsible for overseeing and optimizing our Sales, Customer Success, and Marketing functions. This role requires a unique blend of technical acumen in ad technology, operational expertise, and leadership skills to drive sustainable growth and operational efficiency.
Key Responsibilities
Operational Leadership
- Lead and optimize Sales, Customer Success, and Marketing operations to achieve aggressive growth targets
- Develop and execute comprehensive go-to-market strategies aligned with company objectives
- Establish and maintain operational frameworks, processes, and metrics across revenue-generating functions
- Drive cross-functional collaboration and alignment between technical and commercial teams
Sales & Revenue Operations
- Oversee sales strategy, pipeline management, and revenue forecasting
- Implement scalable sales processes and systems to support rapid growth
- Optimize sales team structure, compensation plans, and performance management
- Drive strategic partnerships and channel development initiatives
Customer Success & Retention
- Build and scale customer success programs to maximize retention and expansion
- Develop customer health scoring and risk management frameworks
- Oversee post-sale customer journey optimization and value realization programs
- Establish customer feedback loops and product development alignment
Marketing & Growth
- Lead demand generation, brand positioning, and marketing strategy
- Oversee digital marketing campaigns and performance optimization
- Drive product marketing initiatives and competitive positioning
- Manage marketing technology stack and attribution modeling
Strategic Planning & Execution
- Partner with the CEO and executive team on strategic planning and business development
- Lead operational planning, budgeting, and resource allocation processes
- Drive data-driven decision making through analytics and performance monitoring
- Identify and execute strategic initiatives for market expansion and operational efficiency
Required Qualifications
Experience & Leadership
- 10+ years of progressive leadership experience in technology companies
- 5+ years in C-level or VP-level roles overseeing multiple operational functions
- Proven track record of scaling organizations from startup to growth stage
- Experience managing teams of 50+ across multiple disciplines
Technical Background
- Computer Science degree or equivalent technical background
- Deep understanding of ad technology ecosystem (DSPs, SSPs, DMPs, programmatic advertising)
- Experience with marketing technology, CRM systems, and revenue operations tools
- Strong analytical skills and experience with data-driven decision making
Functional Expertise
- Demonstrated success in building and scaling Sales, Customer Success, and Marketing functions
- Experience with B2B SaaS business models and recurring revenue metrics
- Strong understanding of customer lifecycle management and retention strategies
- Proven ability to optimize conversion funnels and revenue operations
Leadership & Communication
- Exceptional leadership and team-building capabilities
- Outstanding communication and presentation skills
- Ability to work effectively with technical and non-technical stakeholders
- Experience in high-growth, fast-paced environments
Preferred Qualifications
- MBA or advanced degree in a relevant field
- Experience in programmatic advertising, ad serving, or marketing automation platforms
- Background in venture capital or private equity-backed companies
- International business development experience
- Previous experience as COO, CRO, or CMO in ad tech or related industry
What We Offer
- Competitive base salary and equity package
- Comprehensive benefits including health, dental, and vision insurance
- Flexible work arrangements and professional development opportunities
- Opportunity to shape the future of a high-growth technology company
- Collaborative culture with exceptional team members and cutting-edge technology
Reporting Structure
This role reports directly to the CEO and will manage department heads for Sales, Customer Success, and Marketing, with indirect oversight of 75-100 team members across these functions.
Pixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites.
Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:
- Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says
- Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
- Washington Post: Your kids’ apps are spying on them
- Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
- ABC7 News: The State of Children's Privacy Online
- NBC News: How many apps are tracking your children
Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.