VP/Director of Product Marketing - Cybersecurity

VP/Director of Product Marketing - Cybersecurity
Please note: Only candidates currently residing in Singapore with valid work authorization are eligible for this role

About the Role

We're seeking a VP/Director of Product Marketing to lead go-to-market strategy for our cybersecurity solutions focused on GenAI-powered fraud detection. You'll position Pixalate as the industry authority on AI-driven threats in digital advertising, translating complex technical capabilities into compelling narratives that resonate with Fortune 500 brands, ad platforms, and enterprise buyers. This role requires deep expertise in cybersecurity marketing, understanding of GenAI threat landscapes, and proven ability to drive category creation in emerging technology markets.

This is a remote role based in Singapore.

What You'll Do

Strategic Positioning & Messaging

• Define product positioning and messaging for GenAI fraud detection and cybersecurity solutions
• Develop category narratives around AI-powered threats, synthetic fraud, and next-generation ad security
• Create compelling value propositions that differentiate Pixalate's AI capabilities from traditional fraud detection
• Own competitive intelligence on cybersecurity vendors, ad verification competitors, and GenAI security players
• Translate technical product capabilities into business outcomes that resonate with C-suite buyers

Go-to-Market Strategy & Execution

• Lead product launches for new cybersecurity features and GenAI detection capabilities
• Develop integrated marketing campaigns spanning content, demand generation, PR, and events
• Build sales enablement materials including pitch decks, battle cards, ROI calculators, and demo scripts
• Partner with Product to identify expansion opportunities and packaging strategies for cybersecurity offerings

Thought Leadership & Market Education

• Establish executive team as thought leaders on GenAI fraud, deepfake threats, and ad security
• Create high-impact content including whitepapers, research reports, webinars, and conference presentations
• Develop educational programs that help buyers understand emerging GenAI threat vectors
• Secure speaking opportunities at industry conferences, cybersecurity events, and ad tech forums
• Build relationships with media outlets covering cybersecurity, ad tech, and artificial intelligence

Customer Marketing & Advocacy

• Develop case studies showcasing fraud prevention outcomes and ROI from cybersecurity solutions
• Build customer advisory board focused on GenAI threats and evolving security needs
• Create customer reference programs and coordinate executive briefings
• Partner with Customer Success on upsell/cross-sell messaging for expanded security capabilities
• Gather voice-of-customer insights to inform product roadmap and positioning refinements

What You Bring

Qualifications:

• 8+ years in B2B product marketing with 4+ years in cybersecurity, fraud prevention, or security technology
• Understanding of GenAI technologies, AI-powered threats, and enterprise security buying processes
• Proven track record launching and scaling cybersecurity or fraud detection products
• Experience positioning technical products for C-suite audiences 
• Strong storytelling ability to make complex technical concepts accessible and compelling
• Demonstrated success building thought leadership programs and securing tier-1 media coverage
• Experience working cross-functionally with Product, Sales, Customer Success, and Executive teams

Preferred:

• Background in ad tech, martech, or digital media cybersecurity solutions
• Experience marketing to Fortune 500 brands, advertising platforms, or agency holding companies
• Track record of category creation in emerging technology markets
• Strong network within cybersecurity media, analyst community, and industry events
• Experience with account-based marketing (ABM) strategies for enterprise sales
• MBA or equivalent business credentials
• Prior experience managing product marketing teams

About Pixalate

We're the leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands, major ad platforms, consumers, and children from deceptive, fraudulent, and non-compliant mobile and CTV apps. As fraudsters increasingly use AI to create sophisticated attacks, we're building the next generation of AI-powered detection systems to stay ahead.

This is an exciting opportunity to grow with us as we expand globally. Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:

• UNICEF: Pixalate was recently recognized by UNICEF as a Key Innovator for protecting children’s online privacy. & UNICEF Global Compliance Tech case study
• Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says
• Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
• Washington Post: Your kids’ apps are spying on them
• Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
• ABC7 News: The State of Children's Privacy Online
• NBC News: How many apps are tracking your children

Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.

Our Culture

We believe in small teams that produce high output. Slack is a way of life and short emails are encouraged. We value a fearless attitude and bold ideas. Chess players do well here. Titles don't mean much - you attain respect by producing results. Everyone's a data addict and analytical thinker who thrives on collaboration.

What We Offer

• A Competitive Compensation Package
• Casual, Remote Work Environment
• Monthly Internet Reimbursement
• Flexible Hours
• Opportunity for Advancement and Professional Development
• Fun Annual Team Events
• Being part of a high-performing global team that wants to win and have fun doing it

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