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Growth Marketing / Demand Generation Manager

Growth Marketing / Demand Generation Manager

Who are we?

Pixalate helps Digital Advertising ecosystem become a safer, smarter and more trustworthy place to transact in, by providing intelligence on “bad actors” using our world class data. Our products provide benchmarks, analytics, research and threat intelligence solutions to the global media industry. We make this happen by processing over 10PB (yes, that’s 10,000 terabytes) of data and trillions data points a day across desktop, mobile, tablets, connected-tv that are generated using Machine Learning and Artificial Intelligence based models.

We are the World’s #1 decision making platform for Digital Advertising. And don’t just take our word for it -- Forrester Research consistently depends on our monthly indexes to make industry predictions.  

What does the media have to say about us? (Mediapost) (Forbes) (NBC News) (CNBC) (AdAge) (AdAge) (BusinessInsider)

How is it working at Pixalate?

  • Pixalate is part of the exclusive club of cash flow positive startups
  • We believe in Small teams that produce high output
  • Slack is a way of life, short emails are encouraged
  • Fearless attitude holds high esteem
  • Bold ideas are worshipped
  • Chess players do really well
  • Titles don’t mean much, you attain respect by producing results
  • Everyone’s a data addict and an analytical thinker (you won’t survive if you run away from details)
  • Collaboration, collaboration, collaboration

What are the responsibilities?

  • Drive new Lead Acquisition efforts and own the Marketing pipeline
  • Partner with Marketing colleagues and CEO to develop content that will inspire action amongst our client base and the industry  
  • Own management of digital campaign executions, including but not limited to A/B testing, conversion flows, campaign optimization, copy/creative development, and maximizing conversion rates  
  • Continually doing market research, evaluating best practices based upon competitors, market conditions, data, and execute/adjust plans as needed.
  • Own all of the monitoring for campaign success / campaign analytics   
  • Mastering the Sales funnel and owning/optimizing hubspot/website
  • Ability to work with C-level execs especially the CEO
  • Ability to Own Event Marketing Strategy

What are the minimum requirements for this role?  

  • 3+ years’ experience in Demand/Lead Generation for a SaaS company
  • Has been hands-on with Hubspot CRM
  • Experience owning Lead Generation Programs end-to-end; creating, optimizing, and carefully monitoring
  • Experience collaborating with Engineering, Product, and Sales departments, along with C/VP Level leadership
  • Ability to thrive in an unstructured environment - you know how to create your own structure and execute on your own strategy

What do we have to offer?

  • Located in sunny Playa Vista, CA the core of Pixalate’s DNA lies in innovation. We focus on doing things differently and we challenge each other to be the best we can be. We offer:
  • Experienced leadership and founding team
  • Casual environment (as long as you wear clothes, we’re good!)
  • Flexible hours (yes, we mean it - you will never have to sit in traffic anymore!)
  • FREE Lunches! (You name it, we’ve got it)
  • Fun team events
  • High performing team who wants to win and have fun doing it
  • Extremely Competitive Compensation
  • OPPORTUNITY (Pixalate will be what you make it)
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