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Director of Product Marketing

Who are we?

The Marketing industry is losing confidence with consumers and advertisers alike. Similar to the food industry, the quality in digital advertising has been compromised.

According to the recent report published by the IAB, the Ad industry will lose close to $8 Billion this year alone to Ad Fraud and Malvertising.

We are on a mission to change that!

Our goal is to help Digital Advertising ecosystem become a safer, smarter and more trustworthy place to transact in, by providing intelligence on the supply chain using our data.

We are looking for a strategic Product Marketer to tell our story to the global advertising marketplace. The right candidate will lead Pixalate’s go-to-market plan with the CEO. The role calls for an extremely creative and analytical product marketer courageous enough to try out new things to see what works and what can be done better

What will you do on a daily basis:

  • Driving the marketing vision & strategy
  • Analyzing the market, using research and data to identify opportunities and power your decisions and persuade others.
  • Before noon, you analyse and understand the market. In the afternoon you discuss how to do joint press releases and make Pixalate a “household name”.
  • Champion the company positioning and realizing it via the content on the Website, blog, Product collateral and Media.
  • Deliver white papers, one-sheets and case studies to the market
  • Analyze client segments, including ad networks, demand-side platforms, SEMs and large performance marketers
  • Develop mechanism to funnel internal product release details to external channels and Pixalate’s website
  • Work with internal teams and key clients to develop product brand architecture
  • Conduct competitive intelligence and disseminate findings internally
  • Develop and execute marketing plans, strategies and materials
  • Lead marketing training for sales team
  • Create, manage and evaluate social media strategies

What does the media have to say about us?

  • http://pixal.at/2bvpTlZ (Forbes)
  • http://pixal.at/1RytLD1 (NBC News)
  • http://pixal.at/2bu5pfx (CNBC)
  • http://pixal.at/2ba8G3K (AdAge)
  • http://pixal.at/2bai98n (AdAge)
  • http://pixal.at/2bsJL9j (BusinessInsider)

How is it working at Pixalate?

  • At Pixalate - the CEO wears flip flops, and
  • Slack is a way of life, short emails are encouraged
  • Fearless attitude holds high esteem
  • Bold ideas are worshipped
  • Chess players do really well
  • Titles don’t mean much, you attain respect by producing results
  • Everyone’s a data addict and an analytical thinker (you won’t survive if you run away from details)
  • Collaboration, collaboration, collaboration

About Pixalate:

Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider for the digital advertising industry.

Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.

Global quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, and inventory scores in compliance with recognized industry standards.

To learn more, visit http://www.pixalate.com/sellertrustindex


 

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